Apple fashion push puts its Watch on the cover of Vogue China

Apple fashion push puts its Watch on the cover of Vogue China

Mariella Moon

Engadget

Would you buy an Apple Watch if the fashion industry names it the "it gadget" of 2015, even if couldn't care less about what it can do? See, it's slated to grace the cover of Vogue China's November issue, merely a month after it made its first public appearance at Paris Fashion Week -- so clearly, Cupertino wants to present it as a chic device for the tech-savvy fashionista. According to Vogue China EIC Angelica Cheung, she met with Apple CEO Tim Cook and head designer Jony Ive way before the watch's September 9 unveiling, hinting that the company always meant to put some focus on fashion when it comes to marketing this particular product. If you're wondering which variant gets the honor, it's the fancy 18-karat gold one (check out the image after the break), though you'll see other versions in the editorial spread inside.

Source: Business of Fashion