5 SECONDS OF SUMMER

Michael Clifford Fires Back at Abigail Breslin's Diss Track

Stars Most Stylish Selfie of the Week

Stars Most Stylish Selfie of the Week

GMAIL BLOCKED IN CHINA

5-Minute Outfit Idea

5-Minute Outfit Idea: An Effortless, Polished Look to Try This Weekend.

Facebook suffers outage

Facebook suffers outage affecting users worldwide!! .

Thursday 21 August 2014

Facebook awards 'Internet Defense Prize'

Facebook awards 'Internet Defense Prize'

AFP 

Facebook awarded a $50,000 Internet Defense Prize to a pair of German researchers with a seemingly viable approach to detecting vulnerabilities in Web applications.
Johannes Dahse and Thorsten Holz from Ruhr-Universität Bochum in Germany on Wednesday won the new cash award for a paper outlining how to find flaws hackers could exploit, according to the California based social network.
The committee behind the prize saw a "clear path" for using the money to build the research into technology that could be implemented in the real world.
"We decided to focus on creating greater opportunities and incentives for researchers to produce work that actually protects people," Facebook security engineering manager John Flynn said in a blog post.
"Our answer is the Internet Defense Prize, an award to recognize superior quality research that combines a working prototype with significant contributions to the security of the Internet -- particularly in the areas of protection and defense."
Flynn was a member of the award committee for the prize, which was announced at a USENIX Security Symposium in Southern California.
"USENIX is thrilled to collaborate with Facebook on this significant award, which shines a light on the importance of securing the Internet by identifying critical vulnerabilities and preventing their exploitation," association executive director Casey Henderson said in a released statement.

New Era in Safety When Cars Talk to One Another

New Era in Safety When Cars Talk to One Another

AARON M. KESSLER
The New York Times 


ANN ARBOR, Mich. — A driver moves along in traffic, the forward view blocked by a truck or a bend in the road. Suddenly, up ahead, someone slams on the brake. Tires screech.
There is little time to react.
Researchers here are working to add time to that equation. They envision a not-too-distant future in which vehicles are in constant, harmonious communication with one another and their surroundings, instantly warning drivers of unseen dangers.
When a motorist brakes quickly, a careless driver runs a red light or a truck bears down unseen in a passing lane, dashboards in nearby cars light up immediately with warnings — providing additional reaction time to avoid a pileup.

The Transportation Department announced this week a plan to require in coming years that the technology, so-called vehicle-to-vehicle communication, be installed in all cars and trucks in the United States. Transportation Secretary Anthony Foxx called it “the next great advance in saving lives.”
Google may already be experimenting with its own driverless cars, but the technology being tested in this university town by a group of academic, industry and government researchers could be retrofitted into ordinary cars.

The National Highway Traffic Safety Administration estimates that vehicle-to-vehicle transmitters will add only about $350 to the total cost of a vehicle by 2020. The safety agency expects prices to fall as the mandate approaches, as has already happened with features like rearview cameras, which will be required in 2018. By the end of the decade, if all goes as planned, the typical American vehicle will be part of a network, constantly sharing information as it travels.

At a government-sponsored pilot program here in Ann Arbor, being run by the University of Michigan Transportation Research Institute, nearly 3,000 vehicles driven by volunteers are being tested in real-world conditions. Transmitters in the vehicles send and receive information 10 times a second: speed, direction, location and other data that automakers and federal regulators hope will usher in a new era of road safety.
Drivers today can buy cars that monitor blind spots, warn them when they veer out of a lane and even park themselves. Such features are overseen by sensors inside the car: cameras, radar and lasers that scan the road like electronic eyes.

Like any pair of eyes, however, they can warn about only what they can see. The technology developing in Ann Arbor focuses on hazards even electronic eyes can’t spot.
“If there are several vehicles between you and the one that’s panic-braking, you may not even be aware of it,” said Debby Bezzina, assistant program manager for the University of Michigan experiment. “You definitely can’t see their taillights.”
The wireless technology goes beyond cars talking to other cars. It also allows the roads themselves to communicate — not just about traffic jams or road work, but whether there is black ice ahead, for instance.
Even traffic lights can be part of the network.
On a recent summer morning, Ms. Bezzina pointed to the digital display in a university test vehicle as it drove through Ann Arbor’s model deployment zone, which includes about 70 miles of roadway throughout the city, about an hour west of Detroit.
As the vehicle approached a green light, the screen showed how many seconds remained before it turned red.

“Think about how modern crosswalks show you how much time you have left to walk across the street,” she said. “It makes things safer; you’re not guessing or possibly panicking. This is the same idea, only for vehicles.”
A network of cars and traffic signals could also inform drivers what speed to travel to hit all the green lights ahead, creating a so-called greenway. That would not only ease congestion but help with fuel efficiency, too.
But it’s avoiding accidents that has federal regulators most interested.
Ms. Bezzina demonstrated with test vehicles a common hazard: a driver stopping short. A companion car positioned itself a couple of hundred feet ahead and forcefully hit its brakes.
Instantly, a red warning signal flashed on the rearview mirror, and a loud tone sounded.
“That will certainly get your attention,” she said.
The Ann Arbor pilot program started equipping local vehicles in 2012 with wireless transmitters, which operate on a special frequency set aside for vehicle-to-vehicle technology.
Researchers signed up nearly 3,000 volunteers in Ann Arbor, and a consortium of eight automakers joined the effort as well, bringing their own test cars.

The goal was to have a critical mass of networked vehicles in the test so that detailed data could be gathered about how, or if, the interactive systems were working. Drivers come in every few weeks to download data from hard drives stored in the trunk.
The experiment was meant to last a year, but it has been expanded to a three-year program that could soon incorporate about 9,000 local participants, including, for the first time, pedestrians carrying tiny transmitters.
A lesson automakers are learning in Ann Arbor is that if the vehicle-to-vehicle system’s warnings are going to be effective, they had better be right.

“People don’t have a lot of tolerance for things that become a nuisance,” said Jim Keller, the chief engineer overseeing connected vehicles at Honda. “What you don’t want is these things going off all the time when it’s a false alarm. You need it to only work if there’s a problem.”
But if such projects succeed, the benefits could be considerable. The Transportation Department predicts that eight out of every 10 traffic accidents involving unimpaired drivers could be prevented.
A recent report by the National Highway Traffic Safety Administration put it at about 600,000 fewer crashes involving left turns or intersections, saving more than 1,000 lives annually.

Dan Flores, a General Motors spokesman, said the automaker believed the safety benefits cannot be understated.
“We’re not interested in this because it’s cool,” he said. “We think there’s a fundamental benefit where people can be safer if they have this technology.”
He added: “We believe, longer term, it will be part of the suite of technologies that will bring about a true driverless car.”
Hideki Hada, general manager of integrated vehicle systems at the Toyota Technical Center, said future vehicles would probably combine car-to-car communication with technologies like radar, creating a smart car that is capable of “360-degree awareness.”
“You can keep a car in its lane with cameras and radar, but merging, passing — these things require awareness of other cars on the highway,” Mr. Hada said. “This technology can play a significant role.”
The rapid exchanging of so much data naturally raises concerns about computer security, which until now has not been a concern for most automakers.
“It’s not sending credit card information or anything like that,” Mr. Hada said of vehicle-to-vehicle technology. “But when people hear about a wireless communications system, they care about privacy and security.”

He said some fears can be alleviated just by understanding that unlike cellphones or GPS devices, vehicle-to-vehicle communication transmitters have a range of only a few hundred yards. They are designed to talk to nearby cars and infrastructure, like a two-way radio, but don’t track movements over time or record personal information.

Making sure the new systems are secure has led automakers to welcome new kinds of specialists.
“Traditionally, we sell steel and rubber,” Mr. Hada said. “But we are now able to bring in talented people from computer science, from the world of control systems and algorithms. It’s an exciting environment.”
Many in the auto industry realize car-to-car communication is half the picture. The use of road sensors and other infrastructure will spread more slowly.

“What you want is for the infrastructure to be there and have cars roll off the lot ready to talk to these various signals,” Mr. Keller of Honda said.
But with local governments around the country facing budget pressure, “it’s not going to be that way,” he said. “So it’s going to be interesting to see how things play out.”

Find Out Your Fave Stars' Most Shocking Beauty Confessions

Find Out Your Fave Stars' Most Shocking Beauty Confessions

We always just assume that our fave celebs have totally glam hair and makeup routines, and that's mostly because they always seem to look flawless in every pic. So you can imagine our surprise when we found out that some of the girls of Little Mix actually sleep with their makeup on (yuck!) and other celebs like Taylor Swift and Victoria Justice have discovered totally random and strange makeup uses!
Credit: Instagram
Jesy Nelson of Little Mix explained that she and her bandmates sleep in their makeup! "Jade and me are a bit dirty," Jesy said. "If we have our make-up done by make-up artists we're like: 'We're not wasting this!' I always take my foundation off but I keep my eye make-up on."

Credit: Instagram
Did you really sleep in that eye makeup, Jade Thirlwall?

Credit:WireImage
Taylor Swift admitted that in a pinch, she used permanent marker to create her signature cat eye look! “I was on a plane to Japan about two years ago and I had no makeup with me, so I went into the bathroom and I used a Sharpie to line my eyes," Taylor said. "From that point on I started using liquid liner because I realized it was obviously pretty easy for me to do! I definitely don’t recommend drawing on your eyes with a Sharpie though.”

Credit: Instagram
When Miley Cyrus got a particularly large pimple, she taped a floral butterfly toy to her face to hide it! Well, that definitely created a distraction!

Credit: Getty
Shailene Woodley revealed that she only washes her hair once a month! “I basically have horse hair. It’s so low-maintenance," she said. "The less I put in it, the better. I only shampoo it like once a month—the oilier, the better.”

Credit: Instagram
Victoria Justice found a clever way to disguise peskybreakouts! "If it's over my lip or on my cheek, I color it with a brown pencil. Instant beauty mark!" Victoria said of how she camouflages pimples. "I got that from my mom

Wednesday 20 August 2014

B&N and Samsung introduce co-branded tablet

B&N and Samsung introduce co-branded tablet

Associated Press 

NEW YORK — Barnes & Noble and Samsung on Wednesday unveiled a new co-branded tablet called the Samsung Galaxy Tab 4 Nook that will replace B&N's own Nook tablets.
The 7-inch tablet will sell for $179 after a $20 instant rebate, the same entry price of the non-branded Samsung Galaxy Tab 4.
The move had been expected, since Barnes & Noble said in June it would team up with Samsung to develop Nook tablets that would be available in August.
For the first time, the Nook will have a front- and rear-facing camera. It comes with more than $200 in content from the Nook Store, including books such as "Freakonomics", TV shows like HBO's "Veep" and free 14-day magazine trials.
The New York company spent years investing heavily in its Nook e-book reader and e-book library, but they struggled to be profitable. And in December the chain said it was evaluating the future of its tablets. Still it offered a new non-tablet e-book reader during the holiday season.
B&N has been trying to turn itself around as competition from discount stores and online retailers toughens, and as consumers shift away from traditional books to digital formats.
Barnes & Noble said in June the device will be a 7-inch Samsung Galaxy Tab 4 co-branded as a Nook with Nook's digital reading software pre-installed on it.
Barnes & Noble says it will continue to make and sell its $99 Nook GlowLight e-readers and provide customer support.
In July, Barnes & Noble said it would split off the company's retail business, which has been outperforming its Nook unit, and includes its bookstores and BN.com businesses. Nook Media, whose investors include software company Microsoft Corp. and educational book publisher Pearson Inc., houses the digital and college businesses of Barnes & Noble.
The company expects the separation to be complete by the end of the first quarter of the next calendar year, implying April of 2015

Stars Wearing Awesome Pizza Styles

Stars Wearing Awesome Pizza Styles
Victoria Justice
Credit: Instagram

Pizza is arguably the greatest food in the entire world, and the next best thing to enjoying a cheesy slice is wearing cute pizza-themed t-shirts, hoodies, and hats. If you're Jake Miller, you can even balance digging into a veggie pie while rocking a cute pepperoni tee. Fashionable stars like Victoria JusticeAustin Mahone, and Katy Perry all love the trend and we do too - even though it makes us seriously hungry.

Katy Perry
Credit: Splash News



Austin Mahone
Credit: Instagram


Jake Miller
Credit: Instagram


Cara Delevingne
Credit: Twitter

Find Out Who Is Suing Justin Bieber

Find Out Who Is Suing Justin Bieber


From fighting with Orlando Bloom to egging his neighbor's houseJustin Bieber has been courting controversy like crazy recently. To add on to his recent legal struggles, he is now being sued!
Photographer Aja Oxman claims that Justin's bodyguard brutally attacked him after he snapped a pic of Justin jumping off a cliff in Kauai's Shipwreck Beach last November.
According to TMZ, Justin allegedly told his bodyguard, "Go get his memory card and do whatever you have to do to get that card."
Justin's bodyguard Dwayne Patterson then reportedly slammed Aja against the hood of a car to retrieve the camera and memory card. Dwayne was charged for the fight and property damage, but the photographer is now suing Justin and his bodyguard, alleging that Justin played a big role in ruining his camera.
It sounds like a dramatic case lets see what happens next!

Demi Lovato Turns 22 Happy Birthday Check Out Her Best Looks

Demi Lovato Turns 22 Happy Birthday


Demi Lovato is  22 years old now on August 20 — we can’t believe she’s still that young, considering that she’s been in the business since basically forever! Having got her start as a child actress on Barney & Friends alongside (ex-)BFF Selena Gomez, Demi has gone through some pretty dark times only to emerge from the other side a confident and inspirational singer, actress, and activist with a wisdom beyond her years.

Demi Lovato's Best Looks

Demi Lovato has perfected the art of blending masculine pieces -- like biker boots and moto jackets -- with the most feminine and pretty frocks. The result? Outfits that every girl would want to rock.

August 17, 2014:
Where: Watch What Happens Live in NYC
Credit :Getty


January 24, 2014
Where: KIIS 102.7/ALT 98.7 FM Pre-Grammy Party and Lounge
Wearing What: Theyskens’ Theory Leather Moto Jacket
Credit: WireImage


December 20, 2013
Where: Y100 Jingle Ball
Wearing What: Helmut Lang Jacket and American Apparel pants
Credit: WireImage


December 5, 2013
Where: NYLON Magazine's December Issue Celebration
Wearing What: Isabelli Addington Plaid Jacket by Marissa Webb, Hudson Jeans and Saint Laurent pumps
Credit:Getty Images


November 4, 2013
Where: The X Factor Finalists Party
Wearing What: Saint Laurent Metallic Jacquard Tuxedo Jacket
Credit: WireImage


October 11, 2013
Where: Demi Lovato Recieves a Gold Record in Mexico City
Credit: LatinContent Editorial


September 3, 2013
Where: Late Night with Jimmy Fallon
Credit: NBCU Photo Bank via Getty Images


August 1, 2013
Where: FOX's All Star Party
Wearing what: ATM Barney‘s shirt, Rag and Bone blazer, Theory pants, and Shultz shoes

Sony's M2 Aqua Offers Waterproof Design on a Budget

Sony's M2 Aqua Offers Waterproof Design on a Budget


Sony has been paying a lot of attention to the budget category and its new addition is the Xperia M2 Aqua, a sub-standard phone with water-proofing as standard in a price bracket where it is unheard of.
The screen is a large, 4.8″ panel with qHD resolution. This results in an unflattering 230 ppi, which will be just usable. Above the display is a 1.1 megapixel camera for your self-snaps, while the body itself is IP68-certified, a step above the usual IP58 certification, meaning that Xperia M2 Aqua is dustproof and can remain underwater for even longer periods.
Under the hood, you’ll get a 1.2Ghz Cortex-A7 CPU with Snapdragon 400 chipset and Adreno 305 GPU, standard specs in the market where it belongs. Accompanying it on Xperia M2 Aqua is 1 GB worth RAM and 8 GB internal storage, which is expandable.
At the back is an 8 megapixel shooter with an LED Flash and Exmor RS sensor. The camera is also capable of shooting 1080p video at 30fps with HDR, a handsome offering for a mid-range phone, apart from offering some software tricks to smoothen up your photos even more.
For connectivity, you get NFC, 4G LTE, Wi-Fi and Bluetooth 4.0 LE. There’s a 2,300 mAh battery to power the phone, which will be available in two colours: White and Black.
Pricing details remain unknown, though, the phone itself will hit the markets this fall season. We’ll be really surprised if it is priced anywhere near the Moto G and the Nokia Lumia 630.

HTC Announces One (M8) Flagship with Windows Phone 8.1

HTC Announces One (M8) Flagship with Windows Phone 8.1


Now that Microsoft’s takeover of Nokia is complete, all it wants is more partners and what better way to begin with HTC?
The Taiwanese company which had been with it since its Windows Phone 7 (and Mobile) days and last made a Windows Phone in 2012 has now launched a flagship running on the Windows Phone OS.
Hardware differences are almost none. The standard Android onscreen buttons are replaced by their Windows Phone counterparts. The same 5″ display with 1080p Full HD resolution is also retained, along with the BoomSound speakers.
Underneath, you get 2.3Ghz Snapdragon 801 processor with 2 GB RAM and 32 GB storage, which is expandable by 128 GB via microSD.
Also at the back are the dual 4 mp UltraPixel cameras capable of shooting 1080p video as well as an LED Flash. Above the display is the same 5 megapixel selfie-shooter.
For connectivity, you get Infrared Blaster, 4G LTE, NFC, Bluetooth 4.0 and dual-band Wi-Fi 802.11ac with Miracast.
But for most people, the highlight will be the brushed aluminium, which is more humane than its predecessor but still unlike anything on the market. It is one of those things which have to be experienced to be believed.
On the software side, while the phone does come with the proprietary Windows Phone 8.1 software, HTC has also made its own additions to the package. You’ll get Cortana to begin with. HTC has added BlinkFeed, its trademark service.
The dual-camera setup at the back also retains most of its tricks. HTC has added its own camera app which is fine because so many of its features are unconventional. HTC’s Zoe feature won’t be here though, unfortunately.
This is one of the first instances of Windows Phone getting exactly the same hardware as its Android rivals and we’d like that to see that happen more often. It also goes on to show that the OS has now matured enough to match its Google and Apple-made competition.
I know, a lot of people will definitely object HTC’s decision of choosing an OS with an ecosystem inferior to the one which it mostly uses but to most people this will be a marriage made in heaven. HTC’s best-in-class design coupled with arguably the best-looking and flattest OS around doesn’t sound bad to me. Hopefully, this isn’t the end of great collaborations between Microsoft and its partners.
It is only available in Gunmetal Grey for now, and has limited availability. The HTC One (M8) for Windows (as it is officially called) is priced at $600.

This Flying Space Rock Is Way Bigger Than Los Angeles

This Flying Space Rock Is Way Bigger Than Los Angeles

CityLab
Kriston Capps

The European Space Agency is taking some well deserved victory laps over the success of Rosetta, a spacecraft that's spent the last two weeks doing loop-de-loops around a comet known as 67P/Churyumov-Gerasimenko. For the next 16 months, Rosetta will give Earthlings a close-up of this celestial body, even dropping a robotic lander called the Philae on its surface in November. This is a coup for the European Space Agency—and really, for all humankind.

Comets have always seemed like a Euro thing: After all, Antoine de Saint-Exupéry's The Little Prince is the best sketch anyone had of a comet, right up until now. NASA lands things on much larger stuff all the time, but at 2.2-by-2.5 miles in size, comet 67P/C-G seems just the right size for a little prince. Admirers have even given 67P/C-G an adorable diminutive: the Rubber Ducky Comet.
Twitter user @quark1972 provides some the scale to show just how cute—wait, make that huge—a chunk of space-rock we're talking about.
That's 67P/C-G Photoshop-looming over Los Angeles, as if to prove that there are more things in heaven and earth than are dreamt of on Sunset Boulevard.
Even if that scale is off somewhat—this rendering looks larger than 2.2-by-2.5-miles—it's close enough to show that it would be very, very bad if the planet were to be smacked by a fat comet.
Fortunately, this Slavic harbinger of doomsday doesn't intercept Earth's orbit. It comes close enough, though, that it only took 10 years and 4 billion circuitous miles for Rosetta to reach this Putinesque hammer. That's a good thing: Studying this comet is important, since we're going to need to a Michael Bay–esque solution if anything this large ever heads our way.

Hitchhiking robot completes its cross-Canada trip

Hitchhiking robot completes its cross-Canada trip

Engadget
Jon Fingas

It looks like robots can trust us humans to take care of them, after all. Hitchbot has successfully completed its hitchhiking trek across Canada, landing in Victoria, British Columbia this past weekend. The ride-bumming robot didn't survive its 4,000-mile journey completely unscathed. Its LED protector was cracked, and its speech had clearly suffered after two weeks of travel (hey, you try talking to people for that long). It doesn't look like there's another adventure in store, but that's okay by us; it clearly accomplished its goals of testing artificial intelligence techniques and human interaction. If you're ever keen to relive the trip, there's a photo gallery available to satisfy your nostalgic side.

The Reasons The Ice Bucket Challenge Went Viral

The Reasons The Ice Bucket Challenge Went Viral

Timothy Stenovec
The Huffington Post 

Take one part challenge, one part charity, sprinkle in some celebrity and cook on high with Facebook. Voilà: You have the Ice Bucket Challenge -- the viral phenomenon that's likely taking your Facebook feed by storm.
The concept -- which you know by now consists of people dumping a bucket of ice water on their heads and challenging others to do the same -- has spurred millions of dollars in donations for the ALS Association, and is among the biggest viral hits in Facebook's history: The company said on Monday that 2.4 million videos "related to the ice bucket challenge have been shared" on the social network, and more than 28 million people have posted, commented or liked a post relating to the challenge.

"Marrying the Internet's love of challenges with donation and charity is a stroke of genius," Neetzan Zimmerman, a former editor at Gawker who's widely considered an expert in viral phenomena, told The Huffington Post. "There's no other way to say this -- it's absolutely pure brilliance."

The nature of the Ice Bucket Challenge is, in itself, inherently spreadable -- it's easy to do, you're being called out in a public forum, and there's a chain letter-like "pass it on" nature in tagging other people.
"People want to look good to others, so it’s hard to turn down a prosocial cause," Jonah Berger, the author of Contagious: Why Things Catch On, wrote in an email to The Huffington Post. "ALS is a great cause, so when someone asks you directly to do this, it’s hard to turn them down without seeming like a bad person."
The Internet, after all, "revolves around" challenges, Zimmerman said, referring to the "cinnamon challenge," where people would upload videos of themselves attempting to gulp down a spoonful of cinnamon, and planking, where people would lay down in ridiculous places for the sake of showing they completed the challenge.

The Ice Bucket Challenge also has an element of hashtag activism, or slacktivism, said Zimmerman, who's now the editor in chief of Whisper, an app that allows people to share secrets anonymously. You can do something from your computer -- or from your yard -- that makes you feel good, but doesn't actually do anything. (In a versions of the challenge, you can get out of the donation if you douse yourself, which is something the campaign has been criticized for.)

Who can forget Kony 2012 -- and its hashtag #stopKony? -- the short video about the African warlord that spread on Facebook and Twitter, but was also criticized for, among other reasons, not actually doing anything other than "raising awareness"? This was also a criticism of the LGBT marriage equality movement last year, when 3 million people changed their Facebook profile pics to equal signs.
The Ice Bucket Challenge campaign has been great for the ALS Association, a nonprofit organization that does research and provides help for those with the debilitating neurological disorder, also known as Lou Gehrig's disease. The organization said Tuesday morning that it's received $22.9 million since July 29 -- up from $1.9 million over the same period last year. And the donations are coming not only from existing donors, but from nearly half a million new donors, the group said.

Celebrities have latched on to the cause, which has undoubtedly hastened the spread. At this  point, it's almost difficult to find a celebrity who hasn't had ice water dumped on his or her head. Gayle poured water on Oprah's head. Jimmy Fallon and some celebrity friends did it. Kobe and LeBron have done it. Bieber's done it -- twice.
"If you're doing the same thing they're doing, it's as if you can stand in for them," said Jennifer Cool, an anthropologist at USC who studies Internet culture and history. "You too can be in the shoes of Lady Gaga or Bill Gates."

And, of course, there's the showing off factor. Facebook is, at its core, a place to show off and promote yourself, filled with incredible vacation photos, reminders to all that you're in love and musings about challenges overcome (ideally while on vacation, like hiking in South America). You may have some friends who've seemed eager to show off their bikini or swim trunk bodies in their Ice Bucket Challenge videos.
At this point, some celebrities seem to be trying to one-up each other. Bill Gates released a highly produced (yet charming) video of himself designing an intricate method of dumping water on himself. Hockey player Paul Bissonnette, for some reason, had a helicopter drop glacier water on him. And Tyler Perry's video seems to have an element of "check out this ridiculous pool I'm standing in."

Celebrities also seem eager to name drop in their nominations. "I know where you live," Oprah says to Steven Spielberg as she nominates him to take the challenge.

Like all viral phenomenon, the Ice Bucket Challenge may fade away just as quickly as it blew up.
"It's practically on the way out," said Zimmerman, who's critical of the celebrities and billionaires "co opting" the challenge for possible PR purposes. "Someone pushes it over the edge then it spends two weeks, three weeks in the news cycle and then fades."